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Download Planned Giving: Balancing Traditional Tactics and Digital Tools by filling out this form:
Fundraisers continue to use traditional methods when seeking planned gifts from older donors. However, as they seek to reach out to younger prospects, they are also increasing their use of digital media.
With limited budgets in mind, more nonprofits are working hard to strike the right balance.
Insights from the study suggest a good mix of media includes:
A cost-effective direct mail program
Well-targeted print newsletters
Relevant and timely social media
Informative website landing pages
Database analysis also helps keep nonprofits focused on their most likely donors. Using past giving trends can reveal the best targets to pursue for planned giving.
Learn how nonprofits are combining traditional and modern tactics to increase planned-giving donations.
Download the report for free by filling out the form at the top of the page.