Social media is such a large part of teenage life today that 31% of college-bound high-school students reported being “constantly connected” to Facebook – with another 37% saying they check it at least once a day.

As colleges look to improve the quantity and quality of applications they receive, they are increasingly reaching out to prospective students where they congregate online.

Higher-education enrollment and marketing professionals should download College Admissions in a Social Media Age to get peer-based guidance on:
  • How college-bound high-school students want to use social media in their college search.
  • What proven strategies and tactics social-media savvy admissions departments are using to engage with them online.
  • Which admissions-related activities on Facebook are the most and least favored by those looking to attend college.
  • Why social media is best used to enhance, not replace, your existing marketing and admissions programs.
  • Where college-bound teenagers are most comfortable interacting online with admissions counselors and other college representatives.

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