Social media is such a large part of teenage life today that 31% of college-bound high-school students reported being “constantly connected” to Facebook – with another 37% saying they check it at least once a day.
As colleges look to improve the quantity and quality of applications they receive, they are increasingly reaching out to prospective students where they congregate online.
Higher-education enrollment and marketing professionals should download College Admissions in a Social Media Age to get peer-based guidance on:
How college-bound high-school students want to use social media in their college search.
What proven strategies and tactics social-media savvy admissions departments are using to engage with them online.
Which admissions-related activities on Facebook are the most and least favored by those looking to attend college.
Why social media is best used to enhance, not replace, your existing marketing and admissions programs.
Where college-bound teenagers are most comfortable interacting online with admissions counselors and other college representatives.
Copyright 2013. All rights reserved.
The Chronicle of Higher Education 1255 Twenty-Third St, N.W. Washington, D.C. 20037
Download the full white paper to get practical, proven advice on how your peers are leveraging a wide variety of social-media channels and trends to drive applications and enrollments.